Media Picks #9 – 13 February 2015
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The news site with no site: NowThis drops website, goes all-in on social
NowThis, which was founded to try and reinvent the way video news is delivered, took another step in that direction Friday by scrapping its website of video content and establishing it as solely a repository of links to its presence on outside social media platforms.

On the other hand, if you like the idea of actually having a website, here are 64 ways to think about a news homepage

What news can do for Google (and itself)
Editors and publishers shouldn’t be surrendering their news judgment to Google, says Jeff Jarvis. “Shouldn’t they, the news professionals, be telling Google how Google should judge the news? Shouldn’t they be identifying the news that is original, relevant, and important and urging Google to point to that?”

Making the most of Tumblr: Tips from NPR 
NPR insights into what works for media organisations on Tumblr:  “While photo posts tend to do the best, we’ve tried to include a mix of link, video and quote posts. This strategy ensures that we avoid monotony in our feed and it can help us stand out from the Tumblr crowd. Using a variety of post types also gives us some easy workarounds for really interesting stories where we don’t have a strong visual element or are not allowed to use the images that come with the story.”

How The New York Times works
Ever wondered what it takes to produce a newspaper like The New York Times? Wonder no more. Reeves Wiedeman takes a fascinating and detailed look at what goes into a paper like the Gray lady.

Strategies for making your newsroom think mobile-first
In May, CNN staffers celebrated “Mobile de Mayo,” where the newsroom dedicated its focus to all things mobile. For one week, content decisions were made with mobile users as the primary audience … And they were on to something. Three months later, CNN’s mobile traffic surpassed its desktop traffic.

How did they do that? 
8 great online visualisations and the tools behind them.

And if you like that, you won’t want to miss part II.

Building great media products through anarchy
How can you build better software products that involve everyone on the team? The Guardian Workflow team tried a little anarchy and found it to be a great way to build software.

Are online media part of the problem of misinformation rather than the solution?
“Too often news organizations play a major role in propagating hoaxes, false claims, questionable rumors, and dubious viral content, thereby polluting the digital information stream. Indeed some so-called viral content doesn’t become truly viral until news websites choose to highlight it. In jumping on unverified information and publishing it alongside hedging language, such as “reportedly” or “claiming,” news organizations provide falsities significant exposure while also imbuing the content with credibility. This is at odds with journalism’s essence as “a discipline of verification” and its role as a trusted provider of information to society” – Craig Silverman

+  Move quickly, keep it simple and other tips for debunking​ misinfomation

Social tips for editors: How PRI’s Executive Editor David Beard makes a Twitter feed worth following
David Beard is a scanner. Every day, the executive editor of scans every story from his site, as well as stories from the many newsletters, Twitter feeds, and news sites he follows throughout the day. He then selects ones that he thinks will particularly resonate with the audience, adds a bite-sized fact or quote from each piece, and pushes them out on his own Twitter feed.

Imagining the 21st-century personal news experience & how publishers need to collaborate to create it
Does Jane Doe want a 21st-century news experience? Would she even think of it that way? As media we know what we want or what we need but what does the personalised news service look like for consumers? In part two of a new series of reports for RJI,Bill Densmore imagines exactly this.

+  Part 1: The future begins with P: privacy, personalization and payment

Tweet Buttons are less of a big deal than they used to be for your Twitter strategy
Whether it’s the growth of mobile, the shifting user base of Twitter, or something else, those Twitter sharing buttons littering news sites appear to be generating a shrinking share of tweets linking to news stories.

And then there’s this:

USA Today’s For The Win dropped Twitter buttons in favour of SMS sharing buttons. The result: FTW!
The early results have been staggering: the SMS button has been used three to four more times more often than the Twitter button ever was, according to FTW’s editorial director Jamie Mottram.

For the geeks: Building the new web Flipboard
Skip this if you don’t enjoy a little code. Flipboard was built around the idea of mobile-first but now it is going back to the web. In a detailed blog post the team walks through the challenges and the solutions in going from mobile to desktop.

Audio: Digestible media
We’ve suffered from information overload for years. But Wall Street Journal social media editor Sarah Marshall sees a future with a “finishable” news experience.

Until next week

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